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People + Strategy: Coaching the System, Not Just the Leaders
About this episode
Transcript
About this episode
In this episode of the Future Proof HR podcast, Thomas Kunjappu sits down with Andy Martiniello, Chief People Officer at Equipment Ontario and Principal Coach at Martiniello Coaching & Consulting, to explore what it really means for HR to work at the intersection of people and strategy, not as separate disciplines, but in lockstep.
Drawing on a career spanning sales leadership, executive coaching, HR technology, and strategy work, Andy shares how coaching senior leaders requires a deep understanding of how the business actually runs. He explains why focusing on individuals alone is not enough, and how people leaders can create real impact by coaching the system, the value chain, the operating model, and the patterns that shape outcomes.
Andy breaks down how CPOs and CHROs can move upstream into strategy by mapping how work flows across the organization, identifying where execution stalls, and aligning teams around a shared understanding of how value is created. He also discusses the tension between psychological safety and accountability, and why effective coaching must balance both to drive meaningful change.
The conversation explores how AI is reshaping people and strategy work, not by replacing human judgment, but by accelerating analysis, surfacing patterns, and acting as a thought partner for leaders navigating complexity. Andy shares practical examples of how AI can help HR leaders make better decisions, faster, while keeping interpretation and accountability firmly human.
Topics Discussed:
People and strategy working in lockstep
Coaching the business system, not just individual leaders
Balancing psychological safety with accountability
Mapping value chains before org charts
Using AI as a thought partner in people and strategy work
Moving HR upstream into strategy conversations
Identifying patterns that block execution
What it takes for HR to drive outcomes, not just support them
If you are an HR leader, people executive, or coach looking to move beyond individual development and influence how the business actually works, this episode offers a grounded, systems-level perspective on how HR can create lasting strategic impact.
Additional Resources:
About this episode
Transcript
About this episode
In this episode of the Future Proof HR podcast, Thomas Kunjappu sits down with Andy Martiniello, Chief People Officer at Equipment Ontario and Principal Coach at Martiniello Coaching & Consulting, to explore what it really means for HR to work at the intersection of people and strategy, not as separate disciplines, but in lockstep.
Drawing on a career spanning sales leadership, executive coaching, HR technology, and strategy work, Andy shares how coaching senior leaders requires a deep understanding of how the business actually runs. He explains why focusing on individuals alone is not enough, and how people leaders can create real impact by coaching the system, the value chain, the operating model, and the patterns that shape outcomes.
Andy breaks down how CPOs and CHROs can move upstream into strategy by mapping how work flows across the organization, identifying where execution stalls, and aligning teams around a shared understanding of how value is created. He also discusses the tension between psychological safety and accountability, and why effective coaching must balance both to drive meaningful change.
The conversation explores how AI is reshaping people and strategy work, not by replacing human judgment, but by accelerating analysis, surfacing patterns, and acting as a thought partner for leaders navigating complexity. Andy shares practical examples of how AI can help HR leaders make better decisions, faster, while keeping interpretation and accountability firmly human.
Topics Discussed:
People and strategy working in lockstep
Coaching the business system, not just individual leaders
Balancing psychological safety with accountability
Mapping value chains before org charts
Using AI as a thought partner in people and strategy work
Moving HR upstream into strategy conversations
Identifying patterns that block execution
What it takes for HR to drive outcomes, not just support them
If you are an HR leader, people executive, or coach looking to move beyond individual development and influence how the business actually works, this episode offers a grounded, systems-level perspective on how HR can create lasting strategic impact.
Additional Resources:
About this episode
Transcript
About this episode
In this episode of the Future Proof HR podcast, Thomas Kunjappu sits down with Andy Martiniello, Chief People Officer at Equipment Ontario and Principal Coach at Martiniello Coaching & Consulting, to explore what it really means for HR to work at the intersection of people and strategy, not as separate disciplines, but in lockstep.
Drawing on a career spanning sales leadership, executive coaching, HR technology, and strategy work, Andy shares how coaching senior leaders requires a deep understanding of how the business actually runs. He explains why focusing on individuals alone is not enough, and how people leaders can create real impact by coaching the system, the value chain, the operating model, and the patterns that shape outcomes.
Andy breaks down how CPOs and CHROs can move upstream into strategy by mapping how work flows across the organization, identifying where execution stalls, and aligning teams around a shared understanding of how value is created. He also discusses the tension between psychological safety and accountability, and why effective coaching must balance both to drive meaningful change.
The conversation explores how AI is reshaping people and strategy work, not by replacing human judgment, but by accelerating analysis, surfacing patterns, and acting as a thought partner for leaders navigating complexity. Andy shares practical examples of how AI can help HR leaders make better decisions, faster, while keeping interpretation and accountability firmly human.
Topics Discussed:
People and strategy working in lockstep
Coaching the business system, not just individual leaders
Balancing psychological safety with accountability
Mapping value chains before org charts
Using AI as a thought partner in people and strategy work
Moving HR upstream into strategy conversations
Identifying patterns that block execution
What it takes for HR to drive outcomes, not just support them
If you are an HR leader, people executive, or coach looking to move beyond individual development and influence how the business actually works, this episode offers a grounded, systems-level perspective on how HR can create lasting strategic impact.
Additional Resources:
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About the guest
About the guest
Andy Martiniello
Andy Martiniello is the Chief People Officer at Equipment Ontario and Principal Coach at Martiniello Coaching & Consulting. He brings a unique blend of executive coaching, sales leadership, HR technology, and strategy experience to his work with senior leaders and organizations.
With a background spanning HR tech, innovation, and business model design, Andy helps leaders understand how people and strategy work together in practice. His approach focuses on surfacing patterns, aligning teams around how work actually gets done, and driving outcomes through clarity, accountability, and thoughtful system design.
Andy is an ICF-certified executive coach and has worked closely with organizations navigating growth, complexity, and change. He is known for pairing human insight with modern tools, including AI, to support leaders in making better decisions and building organizations that perform.
Andy Martiniello is the Chief People Officer at Equipment Ontario and Principal Coach at Martiniello Coaching & Consulting. He brings a unique blend of executive coaching, sales leadership, HR technology, and strategy experience to his work with senior leaders and organizations.
With a background spanning HR tech, innovation, and business model design, Andy helps leaders understand how people and strategy work together in practice. His approach focuses on surfacing patterns, aligning teams around how work actually gets done, and driving outcomes through clarity, accountability, and thoughtful system design.
Andy is an ICF-certified executive coach and has worked closely with organizations navigating growth, complexity, and change. He is known for pairing human insight with modern tools, including AI, to support leaders in making better decisions and building organizations that perform.
Andy Martiniello is the Chief People Officer at Equipment Ontario and Principal Coach at Martiniello Coaching & Consulting. He brings a unique blend of executive coaching, sales leadership, HR technology, and strategy experience to his work with senior leaders and organizations.
With a background spanning HR tech, innovation, and business model design, Andy helps leaders understand how people and strategy work together in practice. His approach focuses on surfacing patterns, aligning teams around how work actually gets done, and driving outcomes through clarity, accountability, and thoughtful system design.
Andy is an ICF-certified executive coach and has worked closely with organizations navigating growth, complexity, and change. He is known for pairing human insight with modern tools, including AI, to support leaders in making better decisions and building organizations that perform.
The leading podcast for the future of HR
The leading podcast for the future of HR
The leading podcast for the future of HR
The future of HR is being shaped by real operators doing the work.
If you’ve led change, navigated challenges, or learned valuable lessons in people operations, we’d love to hear your perspective.
Apply below to be considered as a guest on the show.
The future of HR is being shaped by real operators doing the work.
If you’ve led change, navigated challenges, or learned valuable lessons in people operations, we’d love to hear your perspective.
Apply below to be considered as a guest on the show.
The future of HR is being shaped by real operators doing the work.
If you’ve led change, navigated challenges, or learned valuable lessons in people operations, we’d love to hear your perspective.
Apply below to be considered as a guest on the show.